However, times have changed quickly and communications and marketing now encompasses paid, shared, and owned media just as much as earned.īut let’s consider that paid element for a moment.
Media relations is an important part of any PR pro’s arsenal and few things beat the impact of a positive piece on the front page of The New York Times, in Vogue’s September issue, or a segment on NBC’s Today show. PR’s sole jurisdiction used to be the environment of earned media and brands and agencies would do everything they could to get coverage in print and on television – or to mediate the way issues were covered therein.Īnd that is still the case to a certain extent.
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